Tips for Creating a Buyer-Centric Website

Each of your consumers are going to be different and will have different needs and wants. This is why every site needs to organize their sites to meet the distinct needs of different customers. One of the many ways sites do this is link to landing pages based on the problems your product or services solves. Once a buyer reaches the page of their choice, it unlocks many new ways to reach our customers and describes what we should advertise to our consumers. With each of these pages you should show different people using your different products and services. Images will help your website be more attractive and inviting to your customers, you just need to make sure its showing off your product or service in different pictures. You need to make sure that you have a clear structure intuitive. Make sure that you have a site map to help your customers find what they are looking for. Included a list of products, brands, and services your company provides on your website. If you have a website your going to most likely need a FAQ section with the most frequent questions and answers in it. Make sure you constantly update your website to keep it relevant and up to date with the current trends happing. Keep a list of contacts for your customers to reach you if they have questions, the most popular for business is either a phone call or an email. The best and easiest way to reach your consumers is know what market to focus on and keep up to date on it. Keep engaged on social media to keep up to date with the different trends and event going on around social media. Make sure to respond to your consumers on social media, whether its good or bad things. The faster you respond to someone on social media, the more they will believe that you’re trying to help them with any of their problems that they might have. If you can target your market and figure out whom you need to focus on, it will help with bring in the right customers. You need to have your contact info at bottom of all of the different pages. Your consumers do not need to look for your contact info. When your customers contact you for help or services, you need to provide timely/quick service. After you have provided service for your consumers, you need to make sure that you follow up with your consumers afterwards. The main goal of your website is to attract consumer and future buyers, you want to make sure your customers are pleased and will continue to buy your product. If you do not have a buyer website you will not be able to keep your buyers or make new customers.

References

Drummond-Dunn, D. (2015, October 15). 7 Ways to Guarantee a Customer Centric Website | MarTech. Retrieved October 08, 2016, from https://marketingtechblog.com/customer-centric-website/

Castro, J. P. (2015). How To Create Customer-Centric Landing Pages. Retrieved October 08, 2016, from https://customericare.com/how-to-create-customer-centric-landing-pages

Tomlinson, J. S. (2016, June 08). 10 ways to create a customer-centric website. Retrieved October 08, 2016, from https://blogs.partner.microsoft.com/mpn/10-ways-create-customer-centric-website/

Pfannkuch, K. (2016, April 08). 5 Tips for Creating Customer-Centric Content. Retrieved October 08, 2016, from http://marketeer.kapost.com/creating-customer-centric-content/

Scott, D. M. (2015). The new rules of marketing & PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly (5th ed.). Hoboken (N.J.), NJ: Wiley.

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2 thoughts on “Tips for Creating a Buyer-Centric Website

  1. Logan,
    I really enjoyed reading your blog post. If more companies treated consumers like this, they would be better off. I really agree with your statement ” The faster you respond to someone on social media, the more they will believe that you’re trying to help them with any of their problems that they might have.” One of the first things I do if I have a problem is resort to Googling it on the internet. By having information and responses readily available to customers, they will be much more satisfied. I think we can all agree that no one truly enjoys being on the phone trying to talk with someone they do not understand.

    Like

  2. I do think it is important to account for the consumers need in a website. You have to organize the website well, meet the consumers needs but also engage them in the content, and I’m sure that can be a real challenge sometimes. Great post!

    Like

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